Website redesign: how to make a website modern and efficient?

Is it absolutely necessary to redesign your website?

Redesigning your website is not just a whim in today's competitive environment. It is a strategic element to remain relevant in the face of ever-increasing competition.

Here we present to you the main reasons justifying this major project, as well as the expected benefits to better achieve your business and marketing objectives. A methodically carried out website redesign is a powerful lever for developing your business in the digital age.

Proceed now to redesign your website!

10 reasons to redesign your website

1. User experience reform

User experience (UX) refers to how visitors interact with your website, whether to find information, take an action, or make a purchase. A good user experience is essential to retain your customers, increase your conversion rate and optimize your natural referencing.

A redesign of your website can allow you to improve the user experience by taking into account the needs, expectations and behaviors of your users. A redesign can help you:

• Make your site faster, smoother and more secure

• Adapt your site to different media (computer, tablet, smartphone)

• Simplify navigation and search on your site

• Offer a modern, attractive design consistent with your brand image

• Create relevant, clear and engaging content

• Encourage users to take action (registration, contact, purchase, etc.)

By improving the user experience, you give your visitors a better impression of your site and your business, which may encourage them to return, recommend your site, or become repeat customers.

2. Optimization for mobile

Mobile optimization involves adapting your website to the needs and preferences of users viewing it from a smartphone or tablet. This optimization has become essential, as the number of mobile users continues to increase and now exceeds that of desktop users.

A mobile-optimized website has many benefits, such as:

• Improve the user experience by providing a site that is easy to read, navigate and use on a touch screen

• Increase traffic and conversion rate by attracting and retaining mobile users

• Improve natural referencing by respecting Google criteria, which favors mobile-friendly sites in its search results

• Strengthen the brand image by showing that your company is modern, innovative and close to its customers

A website redesign can allow you to optimize your site for mobile using techniques such as:

• Responsive design, which automatically adapts the size and layout of site elements according to the width of the screen

• Mobile-first, which consists of designing the site based on the principle that it will be consulted mainly on a mobile, then adapting it to other media

• AMP (Accelerated Mobile Pages), which allows you to create lightweight web pages that load quickly on mobile phones.

By optimizing your site for mobile, you ensure that you meet the expectations and needs of your users, regardless of the medium they use to access your site.

3. Improved loading time

Load time refers to the time it takes for a web page to completely display on the user's screen. Too long a loading time can have negative consequences on the performance of your website, such as:

• Reduce user satisfaction and trust, who may become tired of waiting or think your site is broken

• Decrease traffic and conversion rate because users are more likely to leave your site or abandon their purchase if the page takes too long to load

• Deterioration of natural referencing, because Google penalizes slow sites in its search results

Loading time is therefore a key factor for the SEO and user experience of your website. It is recommended to aim for a loading time of less than 3 seconds to avoid losing visitors.

The decision to redesign your website helps improve loading time by optimizing the following elements:

• The size and format of the images, which must be adapted to the support and screen resolution

• The number and quality of scripts, style sheets and fonts, which must be reduced and minified

• The cache, which temporarily stores site data on the user's browser and speeds up page loading

• The server, which must be efficient, secure and close to the geographical area of your users

By improving the loading time, you offer your users a more pleasant and smoother experience on your website. This encourages them to stay longer, view more pages, and take more actions.

4. Design Update

The design of your website is the first impression you give to your visitors. It reflects your visual identity, your professionalism and your credibility. A modern, attractive design can help you:

• Attract and retain the attention of users, who are more likely to stay on a site that appeals visually to them

• Convey your message and your values, using colors, shapes, images and typographies adapted to your sector of activity and your target audience

• Create differentiation and recognition, standing out from your competitors and strengthening your brand image

• Drive interaction and conversion, using design elements that encourage users to click, register, contact or purchase

A redesign of your website can allow you to update your design following current trends and web design best practices. A redesign can help you:

• Choose a responsive design, which adapts to the size and resolution of the user's screen

• Use a minimalist design, which eliminates unnecessary elements and highlights essential content

• Adopt a flat design, which uses geometric shapes, bright colors and simple icons

• Integrate an animated design, which uses transition, parallax or scroll effects to energize the site

• Apply emotional design, which uses images, videos or testimonials to create a connection with the user

By updating your design, you give your website a more modern, more attractive and more effective appearance, which can help you attract and retain your users.

5. SEO Progress

SEO refers to all the techniques aimed at improving the position and visibility of a website in the search results of engines such as Google or Bing. Good SEO is essential to attract qualified traffic, that is to say users who are interested in your offer and likely to become customers.

A redesign of your website can allow you to improve your SEO by respecting the criteria and recommendations of search engines. A redesign can help you:

• Optimize your site structure and content, using relevant keywords, tags, titles, meta descriptions and internal links

• Improve the performance and security of your site, by reducing loading time, using the HTTPS protocol and avoiding 404 errors

• Adapt your site to mobile, using a responsive design or a dedicated mobile version

• Create quality, original and regular content, using various formats (text, image, video, audio, etc.)

• Grow your popularity and notoriety, by obtaining external links from trusted and authority sites

By improving your SEO, you increase your chances of appearing in the top positions of search results, which can help you generate more traffic, more leads and more sales.

6. Integration of latest features

The web is constantly evolving, and new trends and features appear regularly. To remain competitive and attractive, it is important to follow these developments and integrate them into your website. Indeed, users are increasingly demanding and accustomed to efficient, interactive and personalized sites.

A redesign of your website can allow you to incorporate the latest features that can improve user experience, conversion and retention. For example, you can:

• Use artificial intelligence, which makes it possible to create content adapted to the needs and preferences of each user, to offer personalized recommendations, or to answer questions using a chatbot

• Integrate social networks, which allow you to share your content, generate traffic, create a community, or even collect opinions and testimonials

• Add e-commerce features, which allow you to sell your products or services online, offer secure payment methods, or even manage inventory and deliveries

• Create interactive content, which captures users' attention, engages them, or entertains them, such as videos, games, quizzes or surveys

By integrating the latest features, you give your website a more modern, more innovative and more efficient look, which can help you stand out from your competitors and satisfy your users.

7. Security enhancement

The security of your website is a major issue, because it protects both your data and that of your users. An unsecured website can be the victim of cyberattacks, hacking, information theft, or even traffic hijacking.

These incidents can have serious consequences, such as:

• The loss of trust and credibility of your users, who may feel threatened or deceived by your site

• The drop in your turnover, if you lose customers, sales or partners because of a security breach

• The sanction of the authorities, if you do not respect the standards and regulations in force, such as the GDPR (General Data Protection Regulation)

• Downgrading your SEO, if Google detects that your site is dangerous or compromised

A website redesign can allow you to improve the security of your site using the latest technology and security best practices. A redesign can help you:

• Use the HTTPS protocol, which encrypts data exchanged between your site and users, and displays a green padlock in the address bar

• Update your CMS (Content Management System), which allows you to manage the content of your site, and your extensions, which allow you to add functionalities to your site

• Strengthen the protection of your passwords, your forms, and your files, using hashing, filtering, and verification methods

• Carry out regular backups of your site, in the event of a problem or loss of data

• Install an SSL (Secure Sockets Layer) certificate, which authenticates your site and guarantees its reliability

By improving the security of your site, you ensure the protection of your data and that of your users, which can help you strengthen your reputation, your trust and your performance.

8. Simplification of site management

Website management is the set of actions you take to maintain, update and improve your website. Easy website management is important because it allows you to:

• Save time and money by avoiding the need for external service providers or complex solutions

• Maintain control and mastery of your website, being able to modify it at any time according to your needs and desires

• Ensure the quality and consistency of your website, avoiding errors, bugs or incompatibilities

A website redesign can help you simplify the management of your site by using tools and methods tailored to your skill level and budget. A redesign can help you:

• Choose an easy-to-use CMS (Content Management System), which allows you to create and modify the content of your site without the need for technical knowledge

• Use a customizable theme or template, which allows you to change the appearance of your site without having to touch the code

• Install useful plugins or extensions, which allow you to add functionality to your site without having to develop them yourself

• Automate certain tasks, such as backups, updates or analyses, which allow you to manage your site more efficiently and with greater peace of mind

By simplifying the management of your site, you make your life easier and you concentrate on the essentials: the content and the added value of your website.

9. Improved accessibility

Accessibility refers to the ability of a website to be used by all users, regardless of their needs, abilities or preferences. An accessible website is a site that respects standards and good practices in terms of ergonomics, readability, navigation and compatibility.

An accessible website has many advantages, such as:

• Increase user satisfaction and retention, who can easily and comfortably access your site

• Expand your audience and market, reaching users who have specific needs, such as the elderly, people with disabilities or people using assistive technologies

• Comply with legislation and social responsibility, avoiding discrimination and sanctions linked to non-compliance with accessibility

• Improve natural referencing, by making it easier for search engines to index and understand your site

A redesign of your website can allow you to improve the accessibility of your site by following the principles and recommendations of the W3C (World Wide Web Consortium), which establishes web standards. A redesign can help you:

• Use clean and valid code that respects HTML, CSS and JavaScript languages

• Use sufficient contrast, appropriate text sizes and readable fonts, which make the content easier to read

• Use headings, subheadings, lists and tables, which structure the content and make it clearer

• Use images, videos and sounds, which enrich the content and make it more attractive, while adding text alternatives, subtitles or transcriptions

• Use links, buttons and forms, which allow you to navigate and interact with the site, while adding labels, indications and error messages

• Use menus, filters and site maps, which allow you to orient yourself and find the information you are looking for

By improving the accessibility of your site, you make your site easier, more enjoyable and more useful for all your users, which can help you strengthen your image, reputation and performance.

10. Alignment with brand strategy

Brand strategy refers to all the actions you put in place to create and disseminate the identity, values and personality of your company. Your website is a key element of your brand strategy, because it reflects your image and your positioning in the market.

A website aligned with your brand strategy has many benefits, such as:

• Strengthen the coherence and credibility of your communication, using a tone, style and message adapted to your target and your sector

• Create an emotional connection and loyalty with your users, by giving them a unique and memorable experience on your site

• Differentiate yourself and stand out from the competition, by highlighting your added value, your value proposition and your story

• Generate more trust and recommendation, by generating support and commitment from your users to your brand

A website redesign can help you align your site with your brand strategy using the following elements:

• The domain name, which must be easy to remember, write and pronounce, and which must correspond to your name or your activity

• The logo, which must be visible, recognizable and representative of your visual identity

• Colors, which must be harmonious, contrasting and evocative of your values and emotions

• Typographies, which must be readable, elegant and adapted to your personality and your message

• Images, which must be of quality, relevant and illustrative of your offer and your universe

• The content, which must be clear, precise and persuasive, and which must highlight your mission, your vision and your promise

By aligning your website with your brand strategy, you give your website a more professional, more authentic and more attractive appearance, which can help you strengthen your image, your notoriety and your performance.

How to make a website modern?

Making a website modern is a challenge that requires taking into account the latest trends and user expectations. These tips are helpful to achieve this:

Tips for a modern website	Description
Use up-to-date designs and features	It is important to follow the evolution of web design and adapt your site to the needs and preferences of your users. You can take inspiration from modern websites that use elements such as: minimalism, flat design, animation, emotion, etc. You can also integrate features that enrich the user experience, such as: artificial intelligence, social networks, e-commerce, interactive content, etc.
Importance of mobile adaptability (responsive design)	It is essential to make your website compatible with different media (computer, tablet, smartphone), because the number of mobile users continues to increase. You can use responsive design, which automatically adapts the size and layout of site elements depending on the width of the screen. You can also use mobile-first, which involves designing the site based on the assumption that it will be viewed primarily on a mobile device, then adapting it to other media.
Integration of social media and other emerging technologies	It's wise to take advantage of the opportunities offered by social media and other emerging technologies to increase the visibility, awareness and engagement of your website. You can integrate social media into your website, allowing users to share your content, follow you, contact you, or leave reviews. You can also use technologies like AMP (Accelerated Mobile Pages), which allows you to create lightweight web pages that load quickly on mobile devices.
Call on website redesign professionals	If you do not have the skills or time necessary to make your website modern, you can call on website redesign professionals , who will be able to advise you and support you in your project. You can find qualified and experienced service providers on platforms like Codeur.com , which connect you with freelancers specializing in web design, web development, SEO, etc.

How to improve the performance of a website?

The performance of a website is an essential criterion for attracting and retaining users, as well as for positioning itself favorably on search engines. To improve the performance of a website, there are several strategies, including:

Website improvement strategy	Description
Optimizing site loading speed	This is about reducing the time it takes for a web page to completely display on the user's screen. A fast site offers a better user experience, increases the conversion rate and improves natural referencing. To optimize loading speed, you must notably reduce the size and format of images, the number and quality of scripts, the cache, the server, etc.
Improved user experience (UX)	This is about making the website easy for users to use, navigate and understand. An ergonomic and intuitive site promotes user satisfaction and trust, as well as their engagement and loyalty. To improve the user experience, it is necessary to optimize the structure and content of the site, the design, the adaptability to different media, the call to action buttons, etc.
Search Engine Optimization (SEO)	This involves improving the position and visibility of the website in the search results of engines like Google or Bing. A well-referenced site attracts more qualified traffic, that is to say users who are interested in the site's offering and likely to become customers. To optimize SEO, you must use relevant keywords, tags, titles, meta descriptions, internal and external links, quality content, etc.
Contact an SEO-oriented marketing agency	This involves calling on professionals who can support you in optimizing your website, according to your objectives, your budget and your sector of activity. An SEO agency can offer you services such as auditing your site, defining an SEO strategy, creating or redesigning your site, writing or optimizing your content, monitoring and analysis. results, etc.

Key Steps to Website Redesign

Website redesign is a process of redesigning and rebuilding an existing website to improve and modernize it. It is a strategic approach that must be planned and carried out carefully to ensure optimal results.

The key stages of website redesign:

• Planning and goal setting

This step consists of analyzing the current website, identifying its strengths and weaknesses, defining the objectives of the redesign and establishing specifications. It is about answering the following questions: why do a redesign? What are the needs and expectations of users? What is the brand and communication strategy? What is the budget and schedule for the project?

• Conception and development

This step consists of creating the new structure and design of the website, producing the content and developing the functionality. This involves respecting good practices in web design, web development and natural referencing. It is also about choosing the tools and technologies adapted to the project, such as the CMS, theme, plugins, etc.

• Testing and deployment

This step consists of checking the quality and functionality of the website, correcting any errors and putting it online. This involves carrying out user tests, technical tests, compatibility tests and security tests. This involves planning a redirection, backup and maintenance plan.

• Monitoring and continuous updating

This step consists of measuring the performance and satisfaction of the website, analyzing the results and making improvements. This involves tracking key metrics, like traffic, bounce rate, conversion rate, etc. It also involves updating the content, design and functionality of the website, based on market developments, user needs and technologies.