EscaladE
Next generation SEO agency to boost your traffic
What is SEO?
SEO: An essential lever for growth
SEO, or natural referencing, groups together techniques to improve the visibility of a website. This helps to better position itself in the results of search engines like Google. In a world where more than 90% of online experiences begin with a search, SEO is essential. It helps companies stand out in a very competitive digital environment.
The main benefit of SEO is to generate qualified traffic. This means visitors who are really interested in your products or services. Unlike paid advertising (SEA), SEO focuses on sustainable organic positioning that attracts users naturally. When a site is well optimized, it benefits from a constant flow of visitors without depending on a permanent advertising budget.
Furthermore, SEO is not just about gaining traffic. It helps build your brand’s credibility and authority. Ranking well in search results inspires trust in users and positions you as a reference in your field.
In short, SEO is not just a marketing tool. It is a real growth strategy to integrate into your business.
Semantic Lever
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Technical Lever
Google evaluates several technical aspects of your site, such as loading speed, duplicate page handling, 404 error correction, and mobile compatibility.
Reputational Leverage
Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.
Our 4 pillars for effective SEO
SEO is based on three fundamental elements: content, technique, and popularity. Understanding and optimizing these three aspects is essential to a successful SEO strategy.
SEO optimized and engaging content
Optimized content is the foundation of any successful SEO strategy. In a world where Google values the quality of information, it is important to create engaging content. Well-structured content helps you stand out.
But what do we mean by “optimized content”? It’s text, images and videos. They meet the search needs of Internet users. They also integrate important keywords in your sector.
Good content should be informative and well-organized. Use Hn tags for titles and subtitles. Add relevant keywords, but avoid keyword stuffing.
By using long tail phrases and frequently asked questions, you increase your chances of appearing in featured snippets. These boxes are at the top of search results.
At the same time, good internal linking is important. It helps users navigate your pages. It also shows search engines the structure of your site.
The more engaging and relevant your content is, the more it retains visitors and reduces the bounce rate, a positive signal for Google. A company blog, detailed guides, and optimized product sheets can improve your natural referencing.
SEO Technique: A Solid Foundation
Technical is the invisible but fundamental pillar of SEO. If your site has technical issues, even the best content in the world won’t be able to rank well. Technical optimization aims to ensure that your site is fast, accessible, and easy for search engine robots to crawl.
A key aspect is loading speed. Users, like Google, prefer sites that load in less than 3 seconds. This is achieved through image compression, caching, and the use of efficient hosting.
Additionally, with the increasing importance of mobile-first indexing, your site must be responsive. It must adapt well to mobile devices.
Technical optimization also includes elements such as:
- Fixed 404 errors and broken links.
- Using well-written meta tags for titles and descriptions.
- Creation of a robots.txt file and an XML sitemap to facilitate indexing by Google.
- Implementation of HTTPS to ensure user security.
By investing in a good technical structure, you improve the user experience. You also give Google reasons to rank your site higher in the results.
SEO popularity: backlinks and netlinking
Popularity, measured by the number and quality of backlinks to your site, is very important to Google. Backlinks, or inbound links, are like votes of confidence. The more links a site has from trusted sources, the more credible it is seen as by search engines.
However, not all links are equal. An effective netlinking strategy must favor links from sites with strong authority and a theme consistent with yours. An e-commerce site that sells cosmetics will have more advantages with a link from a well-known beauty blog than with a general directory.
To boost your popularity, our SEO agency uses proven techniques:
- Creating quality content that naturally attracts links.
- Participation in strategic partnerships and collaborations with other sites.
- Finding and correcting toxic backlinks, which could harm your SEO.
Finally, internal netlinking is very important. It helps redistribute the authority of your best pages. It also strengthens pages with high potential. This improves your entire site.
UX and User Engagement
User experience (UX) has become a key factor in SEO ranking. Google values sites that offer smooth navigation, attractive design, and immediate relevance to the user.
Behavioral signals are important. They include click-through rate (CTR) and time spent on a page. These signals depend on the quality of the user experience.
To improve UX, several elements must be taken into account:
- A clear and intuitive menu that makes navigation easy.
- Fast and visually appealing pages, optimized for all screen sizes.
- Well-placed calls to action (CTAs) to encourage visitors to interact with your site.
Engagement also requires paying attention to interactive content. This includes quizzes, videos, and infographics. These elements capture users’ attention. The more engaging your site is, the more likely your visitors are to return and share your content, thus strengthening your SEO efforts.
Why is SEO so important?
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90%
clicks
are done on the 1st page
70%
clicks
are made on the 3rd positions
40%
clicks are made on the 1st position
Search engine positioning: a determining factor
Studies show that the majority of clicks go to the top positions of a search results page, especially the first three links. Each position brings a different share of traffic, influenced by user intent and the quality of the results displayed.
Positions 1 to 3: Traffic Champions
Position 1 : The first result typically receives between 30% and 40% of clicks because it is the first visible link and most likely to meet user expectations.
Position 2 : The second position gets between 15% and 20% of clicks. Although a little less attractive than the first, it remains in the field of vision of most users.
Position 3 : About 10% of clicks go to the third result, which is still a good click-through rate (CTR) to attract significant traffic.
Positions 4 to 10: a gradual decrease
For results between the fourth and tenth positions, the number of clicks decreases markedly. In fact, only 5 to 8% of clicks go to the fourth result, and this percentage continues to decrease for the following positions. At each position, you get about 50% of the clicks of the higher position...
The impact of the first page
Sites on the first page, even those at the bottom of the page, continue to receive traffic. However, the second page and beyond get an extremely low click-through rate (less than 1% of clicks on average).
How to calculate potential traffic for a given keyword?
Potential traffic depends not only on the site's position, but also on the keyword's search volume. Here's how to estimate the number of visitors based on position and search volume.
Step 1: Know the monthly search volume of the keyword
It is essential to have an estimate of the monthly search volume for the keyword. For example, if a keyword has 10,000 monthly searches, one can use this figure to estimate the visitor potential.
Step 2: Apply click rate based on position
By applying the average CTR for each position, we can obtain an estimate of the number of visitors:
Position 1: 10,000 x 0.40 = 4,000 visitors per month.
Position 2: 10,000 x 0.20 = 2,000 visitors per month.
Position 3: 10,000 x 0.10 = 1,000 visitors per month.
Limits and variations of CTR
These numbers are averages and may vary depending on search intent. For example, a transactional keyword (e.g., “buy shoes”) might generate more clicks than an informational keyword (e.g., “history of shoes”).
Why aim for the top positions?
Getting a top position for a key keyword can make a big difference in terms of visibility and traffic. This can represent thousands of additional visitors and significantly increase conversions.
Artificial intelligence to optimize SEO
We have integrated AI tools that help us position our clients at the top of search results.
By automating analysis processes, AI enables better understanding and exploitation of search data, thus facilitating the development of more efficient and effective SEO strategies.
Artificial Intelligence (AI) is changing the world of SEO. It offers more accurate and efficient solutions. This helps to improve online visibility quickly. By integrating AI-powered tools, we help our clients maximize their potential by leveraging data strategically.
Our concrete applications of AI for SEO include:
1. Predictive Keyword Analysis : With AI, we find new keywords and search trends. This helps you understand what your audience is waiting for.
2. Automated Content Optimization : Using AI-powered writing tools like ChatGPT or Jasper helps create content that is optimized for search engines and remains interesting for your users.
3. Advanced Technical SEO Audit : AI algorithms find technical issues. This includes indexing errors and broken links. They also offer solutions to improve your site’s performance.
4. Real-time monitoring and adjustments : AI tools constantly analyze SEO performance. They adjust recommendations to improve your results.
By putting AI at the heart of your SEO strategy , we guarantee you a competitive advantage by combining innovation and human expertise. This modern approach allows you to optimize every aspect of your natural referencing, from audit to execution.
Our SEO expertise
EscaladE experts work with the most widely used technologies such as Shopify , Wordpress , Drupal, Salesforce, Magento, Prestashop , Symfony, Laravel...
THEY USE ESCALADE TO BOOST THEIR SALES