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Agence SEO

EscaladE

Shopify SEO Agency

Specializing in Shopify natural referencing, EscaladE is a new generation SEO agency that optimizes your online visibility.

logo shopify

What is SEO?

SEO is about improving your website's visibility in search results, which is essential for attracting quality organic traffic. Unlike Google Ads, you won't pay anything when a visitor clicks on you on the search engine.

How Escalade SEO optimizes your Shopify SEO for better organic referencing?

Agence SEO Shopify
  • The beginnings of Shopify, leader in e-commerce

    Shopify has become a go-to source for e-commerce, helping businesses of all sizes build and manage their online stores. Here's a look back at the history of the platform and how it's evolved into a key solution for entrepreneurs and brands.

    Origin of the idea

    Shopify's story begins in 2004 in Canada, when Tobias Lütke, Daniel Weinand and Scott Lake wanted to sell snowboarding equipment online. However, they quickly realized that existing e-commerce solutions did not meet their expectations.

    Creating Shopify

    In 2006, after developing a custom platform for their own store, Lütke and his partners decided to market their technology under the name Shopify. The goal was to simplify the creation of e-commerce sites to allow other entrepreneurs to launch their online store without technical complexity.

    Shopify Expansion and Growth

    Rapid development

    Shopify is growing rapidly due to its ease of use and intuitive interface. In 2009, the company launched an API that allowed developers to create apps, enriching the features available to users.

    The IPO

    In 2015, Shopify went public in New York and Toronto. This marked a major turning point in its history, giving it increased international visibility and the financial means to continue its expansion. Today, millions of merchants use Shopify for their online business.

    Shopify, a constantly evolving platform

    Shopify has continued to adapt to the demands of businesses of all sizes. Whether for small stores or large brands, Shopify offers a variety of features such as Shopify Plus, designed for large businesses.

    The company is also investing in innovative solutions like artificial intelligence and automation, facilitating the customer journey and optimizing performance. These advancements are increasing the interest for businesses looking for a Shopify website builder solution and a Shopify SEO agency.

E-commerce businesses that leverage Shopify know how crucial it is to have good online visibility to attract customers and generate sales. At Escalade SEO, we support these businesses in the development of their Shopify site by offering tailor-made SEO optimization services. Our expertise in Shopify SEO, Shopify digital marketing and Shopify development allows our clients to maximize their online presence and improve their performance. Discover how our developers and SEO specialists can help you achieve your goals.

Why is SEO crucial for Shopify?

Shopify SEO is essential to make your online store visible on search engines like Google. Unlike other platforms, Shopify offers basic SEO tools, but in-depth optimization by experts like those at Escalade SEO can make a huge difference. Our goal is to improve your ranking in search results while attracting qualified visitors to your site. The more visible you are, the more likely you are to generate sales.

Création site web

GDPR and Privacy Policy: Protecting Your Users' Data

Understanding GDPR

The General Data Protection Regulation (GDPR) requires companies to protect their users' personal data. Any collection, storage or use of data must be transparent and respect the rights of individuals.

Our services for complete GDPR compliance

Drafting the privacy policy

We write a clear, educational document that complies with GDPR requirements.

GDPR compliance audit

We analyze your internal processes to ensure that all your practices comply with the regulations.

Training and awareness

We train your teams for responsible management of personal data.

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Why is SEO so important?

Artificial intelligence to optimize SEO

We have integrated AI tools that help us position our clients at the top of search results.

By automating analysis processes, AI enables better understanding and exploitation of search data, thus facilitating the development of more efficient and effective SEO strategies.

  • Artificial Intelligence (AI) is changing the world of SEO. It offers more accurate and efficient solutions. This helps to improve online visibility quickly. By integrating AI-powered tools, we help our clients maximize their potential by leveraging data strategically.

     

    Our concrete applications of AI for SEO include:

    1. Predictive Keyword Analysis : With AI, we find new keywords and search trends. This helps you understand what your audience is waiting for.

    2. Automated Content Optimization : Using AI-powered writing tools like ChatGPT or Jasper helps create content that is optimized for search engines and remains interesting for your users.

    3. Advanced Technical SEO Audit : AI algorithms find technical issues. This includes indexing errors and broken links. They also offer solutions to improve your site’s performance.

    4. Real-time monitoring and adjustments : AI tools constantly analyze SEO performance. They adjust recommendations to improve your results.

     

    By putting AI at the heart of your SEO strategy , we guarantee you a competitive advantage by combining innovation and human expertise. This modern approach allows you to optimize every aspect of your natural referencing, from audit to execution.

How Escalade SEO optimizes your Shopify SEO?

logo The Bradery Shopify

Technical analysis of the Shopify site

The first step in our Shopify SEO approach is to perform a technical audit of your site. Our developers identify the blocking points that could harm your natural referencing, such as long loading times, errors in HTML tags, or broken links. We then propose solutions to optimize each technical aspect of your Shopify site.

Optimizing tags and metadata

Proper optimization of HTML tags, titles, descriptions, and metadata is crucial to appear in search results. Our SEO specialists make sure that all your Shopify pages are properly tagged with relevant keywords like SEO Shopify or Shopify organic referencing.

Sémantique SEO

Semantic Lever

Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.

Technique SEO

Technical Lever

Google evaluates several technical aspects of your site, such as loading speed, duplicate page handling, 404 error correction, and mobile compatibility.

Content marketing SEO

Reputational Leverage

Semantic aspects also play a key role: the quality and richness of the content, the architecture of your site, the structuring of the text, as well as a relevant use of keywords.

Why use Escalade SEO for your Shopify site?

Logo Escalade

Using Escalade SEO for your Shopify SEO ensures that you benefit from in-depth expertise in optimizing your online store. Our Shopify developers and Shopify SEO experts work hand in hand to create an effective and sustainable strategy that will allow you to achieve your goals.

A team specialized in Shopify

Our Shopify developers are trained to take full advantage of the platform's features. They ensure that your site is fast, secure, and perfectly optimized for SEO.

Measurable results

We provide you with detailed reports and regular analyses to measure the impact of our actions on Shopify SEO and Shopify digital marketing. Our approach is transparent and results-oriented.