EscaladE,
Next generation SEA agency
Specializing in SEA, Search Engine Advertising, EscaladE is a new generation agency that optimizes your budget.
SEA Google Ads
EscaladE optimizes your Adwords budget. Our strategic expertise begins with a careful analysis of your company's specific needs and objectives. This allows us to develop a precise and tailored Adwords strategy.
Thanks to our know-how, we select the most relevant keywords while eliminating unprofitable clicks, thus optimizing the return on investment .
Constant monitoring of campaign performance is implemented. This monitoring allows for real-time adjustments, thus ensuring optimal budget allocation , avoiding unnecessary expenses.
The EscaladE method
A team of experts dedicated to your digital acquisition
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1. Choosing keywords
Careful keyword selection is of paramount importance in an AdWords campaign. Our in-depth expertise allows us to conduct an in-depth analysis of your company's market, user search behavior, and competition to determine the most relevant keywords.
Choosing the right keywords is a crucial step in making a Google Ads campaign effective and profitable. These terms not only define who will see your ads, but also their relevance to users’ search intent. Poor keyword selection can lead to wasted ad budget and poorly qualified clicks, while smart keyword selection can drive qualified traffic and increase ROI.
Targeting search intent with keywords
Each keyword represents a user intent. It is therefore essential to understand the different types of search intent: navigational, informational or transactional. For a Google Ads campaign, the keywords to focus on are those that reflect a clear purchase intent, such as “buy a smartphone”, or a contact intent, such as “marketing agency Paris”. This ensures that your ads appear at the right time, in front of the right audience.
Maximizing profitability with precise selection
In addition to targeting search intent, it’s also important to choose keywords with a good balance between search volume and competition. Tools like Google Keyword Planner or SEMrush help identify keywords with high potential. It can also be helpful to include long-tail keywords, which often generate a lower cost per click (CPC) and attract highly qualified users. Finally, adding negative keywords helps exclude irrelevant searches, optimizing the overall profitability of the campaign.
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2. Effective Ads campaign
Every word counts in an AdWords ad, and we know how to use strategic keywords to maximize visibility. We conduct rigorous A/B testing to determine which ads perform best, refining the strategy over time.
Running a Google Ads campaign is a great way to generate qualified traffic and maximize your business visibility. However, for a campaign to be effective, it must be perfectly planned and optimized. Here are the essential elements to consider for a successful Google Ads campaign.
Set clear and measurable goals
The first step to an effective campaign is to set clear goals. Do you want to increase sales, generate leads, or promote a specific offer? Clear goals help you choose the right campaign types (search, display, remarketing, etc.) and optimize ads and bids accordingly. It’s also important to set up conversion tracking to accurately measure results and adjust your strategy as you go.
Create impactful and well-targeted ads
The success of a campaign depends largely on the quality of the ads and targeting the right audiences. Ads must be clear, attractive, and contain a strong call to action. In addition, targeting must be precise to avoid unqualified clicks. Use criteria such as location, interests, or relevant keywords. It is also a good idea to test multiple versions of an ad to see which one works best and optimize performance.
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3. Digital performance reports
On the 1st day of the month you will receive a detailed report including all of your digital performances as well as a website audit : adwords, CPC, click-through rate by campaign and ad, etc.
Our monthly digital performance report is an essential tool for measuring the effectiveness of actions carried out as part of an online marketing strategy. Whether it is Google Ads campaigns, SEO or other acquisition levers, our document allows you to evaluate the results obtained, identify areas for improvement and adjust future actions.
Google Ads Campaign Tracking and ROI
One of the main components of the monthly report is Google Ads campaigns. It is important to track key metrics such as cost per click (CPC), click-through rate (CTR), cost per acquisition (CPA), and return on investment (ROI). This precise tracking helps determine which campaigns and keywords are generating the best return and allocate budgets optimally. A qualitative analysis of ads and audiences can also reveal opportunities for improvement or new segments to target.
Evolution of organic traffic and SEO performance
The report includes a section dedicated to SEO, with monitoring of the evolution of organic traffic, positions on strategic keywords and the best performing pages. Tools such as Google Search Console or Google Analytics allow you to measure the impact of SEO optimizations . The report includes an analysis of backlinks, page loading speed and technical performance of the site.
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Transparency
We offer you a precise and traceable list of actions
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Expertise
EscaladE, that's more than 10 years of experience in SEO
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Efficiency
A specific SEO/SEA strategy for an unbeatable ROI
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Innovation
Our team is composed of SEO experts, Data Scientists and engineers
Why EscaladE?
5 frequently asked questions to optimize your Google Ads
What are the key performance indicators to monitor?
To evaluate the effectiveness of a Google Ads campaign, it is essential to track key performance indicators (KPIs) such as:
Click-through rate (CTR): Indicates whether ads are attracting users' attention.
Cost per click (CPC): Reflects how much you spend for each click.
Cost per acquisition (CPA): Measures how much each conversion costs.
Conversion rate: shows whether clicks translate into concrete actions (purchase, registration, etc.).
Analyzing these metrics regularly helps adjust strategies and maximize return on investment.
How to understand the factors influencing CPC?
A high CPC can be related to keyword competition, ad quality, or landing page relevance. If your keywords have a low Quality Score, Google will charge you more for each click. Improving ad relevance, optimizing landing pages, and refining geographic or demographic targeting can lower your CPC while increasing conversions.
How to optimize user experience and ad relevance?
A low conversion rate can be due to landing pages that are not engaging or tailored to the users' intent. To improve it:
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Design landing pages that are clear and consistent with your ads.
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Provide compelling calls to action (CTAs).
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Test different ad formats and keywords to determine which ones are most effective.
Having a Google Ads agency audit your campaigns and landing pages can help you correct these issues.
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How can I maximize the effectiveness of my campaign while reducing costs?
Budget optimization is crucial to ensure a good return on investment. Here are some tips:
Identify underperforming keywords and reduce their budget.
Focus on long tail keywords, which are often less competitive and more targeted.
Use smart bidding strategies offered by Google Ads.
A good Google Ads agency will help you adjust your budget and allocate resources to the most profitable campaigns.
Why choose EscaladE as your Google Ads agency?
Choosing Escalade as a partner for your Google Ads campaigns means opting for an agency that masters all the levers of digital marketing.
Our approach is not limited to ad management: we carry out a complete audit of your digital strategy, including SEO, website redesign , and user experience optimization. With in-depth expertise and tailor-made campaigns, we help you maximize your return on investment.
With Escalade, you also benefit from detailed monthly monitoring , giving you total transparency on the results of your campaigns and the areas for improvement proposed. Whether for the creation of new campaigns, the reduction of the CPC, or the optimization of conversions, our team supports you in a logic of continuous performance.
THEY USE ESCALADE TO BOOST THEIR SALES
Our SEO results
Matthew Cookson
+800% Google Search Impressions
At the beginning of the mission, the brand accounted for +95% of the traffic. Today, the brand only represents 26% of the traffic. Strategic keywords drive 74% of the traffic.
Cenomy
+800% Google Search Impressions
Start of the mission: +92% of traffic based on the brand
Today, the brand only represents 12% of the traffic
Strategic keywords drive 88% of the traffic