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2024 trends for an e-commerce site

In an ever-changing e-commerce site, businesses that adapt to new trends are best positioned to thrive. This article presents the key trends that will shape the e-commerce landscape in 2024.

So, get ready to rethink your e-commerce strategy and adapt to new market demands.

e-commerce site
Improve your e-commerce site by following the trends!

1- Use of Artificial Intelligence (AI)

AI is reinventing e-commerce by automating repetitive tasks and delivering personalized customer experiences.

Saving time and money :

  • By optimizing your processes, AI allows you to save time and reduce costs, thereby contributing to an increase in your profitability.

Optimal customer experience:

  • AI analyzes customer data to provide ultra-personalized recommendations and targeted offers.

2- Take advantage of the growth of mobile commerce


The progression of mobile commerce is undeniable. In 2023, it will constitute more than 49% of e-commerce transactions in France. This significant increase highlights the importance of adjusting your e-commerce site for an optimized mobile user experience.

M commerce opens up new opportunities:

  • Simplified mobile payment for a smooth checkout

  • Geolocation for personalized offers and services based on the customer's location

  • Influencer marketing targeted to mobile audiences

3- Invest in virtual fitting (VR)

Virtual reality (VR) is revolutionizing e-commerce by offering customers the opportunity to try products before purchasing them. This innovative technology makes it possible to:

  • Reduce the number of returns: by ensuring that products meet customer expectations, VR reduces returns and associated costs.

  • Improve the customer experience: by offering an immersive and interactive purchasing experience, strengthening customer loyalty.

4- Social Shopping & influencer marketing

Social Shopping allows customers to purchase products directly from social networks, such as Instagram, Facebook or TikTok.

Influencer marketing involves collaborating with popular influencers on social media to promote products or services.

5- Focus on hyper-personalization

Unique, Personalized Experiences: Today's customers are looking for unique, personalized shopping experiences that match their specific needs and expectations.

Relevant Recommendations: They expect to receive relevant product and service recommendations based on their searches, past purchases and their profile.

6- Strengthen cybersecurity

Protecting customer data and IT systems from attacks is crucial to:

  • Preserve the trust of your customers and guarantee the security of their transactions.

  • Avoid service interruptions that can paralyze your website and impact your business.

  • Giving customers control of their data helps build transparency and trust.

7- Subscriptions and loyalty programs

Customer Loyalty : Loyalty programs provide incentives to customers to come back and purchase from the site again.

Increase in Average Order Value : Subscriptions and loyalty programs often incentivize customers to spend more by offering them exclusive rewards, discounts, or perks when they reach certain purchase levels.

As e-commerce evolves rapidly, updating or redesigning a website is a crucial investment to remain competitive and provide an optimal customer experience.

Do not hesitate to partner with e-commerce site experts or an SEO agency to guide you in this process and guarantee lasting success.

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