EscaladE
REACH THE SUMMIT ON GOOGLE
EscaladE is a Google Ads Paris agency. We will take care of your campaigns and ads with a single objective: to bring you a return on investment as quickly as possible. SEO agency , after a free SEO audit , we can also improve your website and make it more efficient in Google search.
Google Ads Paris Agency
You will receive a complete report twice a month on your performance and your costs. Our agency takes no commission on your budget, which ensures you receive impartial advice.
EscaladE, your Google Ads agency in Paris
Adwords: EscaladE is your partner
We are driven by a clear mission: to propel your business to the forefront of the digital stage thanks to a full range of online marketing services. Website creation, website redesign, SEO optimization, Keyword Strategy, Technical audit of the site, Backlinks, Adwords...
After a technical and SEO audit of your website, the study of the positions of your direct competitors, we will offer you a strategy and a budget in order to position you among the first places on Google.
Our agency operates throughout France. Our meetings are held exclusively by video conference.
Consult here our adwords agency rates.
Our Digital Marketing services in Paris
Creation of websites
Our agency can fully support the creation of a website in Paris
We invite you to consult our page dedicated to this service.
SEO
Our digital marketing agency will allow you to reach the top positions on Google. After a complete audit of your website, we will take care of correcting it in order to make it efficient in the eyes of Google. After defining a keyword strategy, we will optimize each page of the site in order to make you appear in the first results. See our SEO agency prices.
Our goal is to get you to the top and keep you there. With the best CPC
The principle behind Adwords
Google Adwords can be the cornerstone of a successful online marketing campaign. It is a system operating mainly on the principle of keyword bidding. The positioning of advertisements is determined by two key factors: the amount of the bid and the ad quality score. The bid determines how much you are willing to pay. pay per click while the quality score evaluates the relevance and quality of the work of your ads as well as your website. These two elements help Google to improve its performance. deliberate on the order of displaying advertisements on search engine results pages. This is why your site must perform well. That’s good, we offer free SEO audit!
The main advantages of using Adwords
Using Adwords confers many advantages. The most notable is undoubtedly the possibility of to target a specific audience, at the right time and in the right place. Advertisers can define specific keywords, geographic locations and broadcast times for their ads. In addition, Adwords gives the possibility of allows advertisers to precisely measure the return on investment of their campaigns, allowing them to adjust their strategy accordingly.
Disadvantages and restrictions of Adwords
AdWords is not without its drawbacks and limitations. Campaigns can be costly, especially if they are not managed properly. Furthermore, the complexity The basics of the system can be confusing for beginners and require time and practice to be fully mastered. Furthermore, even with adequate optimization, efficiency can be reduced. The number of advertisements depends strongly on the level of competitiveness of the sector of activity.
This is why you must also work on your natural referencing, which is very complementary to Google Adwords.
Our Paris SEO agency is at your disposal to optimize your site and improve your positions.
Our Google Ads agency in Paris
Are you looking for a SEA agency in Paris?
Our mission: optimize your investment in Google Ads. Market study, competition, choice of relevant keywords, with controlled auctions, optimized campaigns and ads... We do not take remuneration linked to the volume spent in order to maintain neutrality and advise you well.
Our approach includes a meticulous analysis of your competition and research for relevant keywords to develop a Google Adwords ad strategy on- Whether you want to create a new website or optimize your existing site, launch an Adwords campaign or improve your SEO, we are determined to help you. increase your visibility on Google and agrave; increase your customer base.
Request your SEO audit, free and without obligation.
The Parisian Context: a unique dynamic
Paris, the world capital of innovation and creativity, offers fertile ground for digital marketing. The city, known for its unique blend of traditional culture and modernity, presents unique opportunities for digital marketers. Parisian businesses, from booming startups to industry giants, are adopting advanced digital strategies to stand out on the international stage.
Innovative and personalized strategies
In Paris, digital marketing is characterized by a personalized and data-driven approach. Techniques include search engine optimization (SEO), content marketing, social media campaigns, and email marketing. Particular importance is given to analytics and data interpretation to understand consumer preferences and behavior, thus enabling targeted and effective campaigns.
Challenges and future prospects
The digital marketing industry in Paris faces challenges such as market saturation and rapidly evolving technologies. However, these challenges are opening the way for exciting innovations, particularly in the fields of artificial intelligence and machine learning, offering new ways to personalize customer experiences and optimize marketing strategies.
VISION
Optimizing your Google Ads (SEA) campaigns is at the heart of our expertise.
Our Google Ads SEA methodology in 5 steps
Step 1: Initial analysis and definition of objectives
Understanding your industry and audience
The first step in our methodology is to analyze your market, your industry, and your competitors. This allows us to better understand the opportunities and challenges of your niche, as well as the expectations of your target audience.
Audit of existing campaigns
If you have already run campaigns on Google Ads, we perform a complete audit to identify what is working, what can be improved, and what needs to be adjusted. This audit includes analysis of keywords, ads, performance, and targeting strategies.
Setting SMART Goals
We work with you to define clear, specific, and measurable goals, such as:
Increase conversions by X% in Y months.
Reduce cost per acquisition (CPA) while increasing return on investment (ROI).
Improve click-through rate (CTR) on strategic segments.
Step 2: Research and select keywords
Strategic keyword analysis
Our Google Ads agency uses advanced tools to identify the best performing keywords for your business. We analyze search volumes, competition, and costs per click to establish a list of high-potential keywords.
Creating keyword clusters
Keywords are grouped into logical clusters to create targeted campaigns. For example, an e-tailer might have keyword groups for categories like “athletic shoes,” “street sneakers,” or “current promotions.”
Integration of negative keywords
To avoid unnecessary clicks and optimize your budget, we add negative keywords to your campaigns. This ensures that your ads do not appear on irrelevant queries.
Step 3: Ad Creation and Optimization
Writing impactful ads
A Google Ads ad should be concise, captivating and relevant. We create optimized titles and descriptions that meet your prospects' search intent and encourage action (CTA).
Testing formats and extensions
We test different ad formats (responsive ads, expanded text ads, etc.) to see what works best. Extensions (calls, sitelinks, customer reviews) are integrated to enrich your ads and improve their visibility.
Adaptation to devices
With a growing share of searches happening on mobile, we ensure your ads are optimized for all devices, ensuring a smooth and consistent user experience.
Step 4: Launch and monitor performance
Putting campaigns online
Once the ads are validated, we proceed to launch the campaigns. Each element is precisely configured, from the geographic targeting parameters to the time scheduling.
Real-time tracking
After launch, we monitor your campaigns in real-time to identify early trends and quickly adjust if necessary. This includes tracking clicks, impressions, CTR, and conversions.
Quick adjustments
Our Google Ads agency adjusts bids, targeting, and ads based on the data collected. The goal is to optimize your budget to maximize your results from the first days.
Step 5: Analysis of results and reporting
KPI analysis
At the end of each cycle, we analyze key performance indicators (KPIs) to measure the effectiveness of the campaigns. This includes:
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The KING.
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Cost per click (CPC).
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The CPA.
Transparent reporting
We provide clear and detailed reports so you can track your results. These reports include recommendations to continue improving your campaigns.
Continuous improvement strategies
Our collaboration doesn’t stop at reporting. We work continuously to adjust your campaigns based on data and market developments, ensuring your ads remain competitive.