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  • Writer's pictureOSNI

Website redesign to improve the quality of UX

Following a disappointing experience, 88% of visitors generally do not return to a site.


Users have become so demanding that even a simple, poorly placed button can be enough to scare them away and damage your brand image. User experience (UX) thus emerges as the determining factor in the success of a website.


This is why it is essential to undertake a website redesign to optimize its SEO and guarantee an exceptional user experience.



ux
Now improve the quality of the UX of your website.


1. SEO audit: analyze the current site


A thorough analysis or SEO audit of your website can reveal technical flaws. These flaws can be represented by broken links, slow loading pages or poor compatibility with certain browsers or devices. Here are the main steps to follow:


Identifying technical problems


  • Broken links : Use tools like Screaming Frog or Google Search Console to identify and fix dead links.

  • Page loading speed : Tools like Google PageSpeed Insights or GTmetrix can help you analyze and improve your site speed.

  • Mobile compatibility : Check that your site is responsive and works well on all devices, using tools like Google's mobile optimization test.


Content analysis


This analysis uncovers content trends, identifying what catches users' attention and what gets overlooked. This valuable information helps optimize content for maximum relevance. Here's how to do it:


  • Content audit : evaluate the performance of each page, identify the best and worst performing pages.

  • Keyword optimization : each page targets relevant keywords must be well chosen to improve your natural referencing.


2. UX: understanding users


Each visitor has specific needs when visiting a website. Understanding these needs helps shape a satisfying UX. Additionally, reviewing and understanding user interactions with the site identifies areas requiring improvement. Here are the key steps:


User search


  • Surveys and questionnaires : Collect direct feedback from users through surveys and polls.

  • User interviews : Conduct interviews to gain deeper insights into user needs and expectations.


Behavioral data analysis


  • Google Analytics : Use this tool to track user behavior, including bounce rates, time on site, and pages visited.

  • Heatmaps : Tools like Hotjar or Crazy Egg can show you where users are clicking the most and how they are interacting with your site.


3. Website: study the competition


Analyze the look and feel of your competitors' websites using the following questions:


Benchmarking


  • Design and layout : What types of designs and layouts do they use? How can you stand out?

  • Features : What types of features do they offer on their website? Are there any features you could add to your site to improve the user experience?

  • Content : What type of content do they post? How can you create more engaging or useful content for your users?


Friction Point Analysis

  • Assessing friction points : Are there any friction points you could avoid on your own site? How are your competitors handling these friction points?

Invest time in observing and analyzing the competition so you can answer each of these questions thoroughly.


4. User needs: define clear objectives


After understanding user needs, you need to set specific goals to achieve. These objectives will guide the planning and execution of your strategy.


Goals definition


  • UX Goals : Determine which aspects of UX need attention.

  • Measurable objectives : set KPIs (key performance indicators) to measure the success of your redesign.


Importance of objectives


  • Task Prioritization : Goals help prioritize design tasks.

  • Decision making : Objectives guide decision making throughout the design process.

  • Team motivation : Clear goals strengthen team commitment and serve as a motivational driver.


5. UX improvement: design the new user interface

The data and information collected, the goal set, you can now tackle the design of the new interface of your site. This is undoubtedly one of the most enjoyable tasks, especially if you have correctly collected all the items you need.


Creation of the interface


  • Wireframes and prototypes : Use tools like Sketch, Figma, or Adobe XD to create interactive wireframes and prototypes.

  • User testing : Before finalizing the design, conduct user testing to collect feedback and make necessary adjustments.


Interface optimization


  • Accessibility : integrate accessibility features to make your site usable by as many people as possible.

  • Performance : check the new design. It should not negatively affect the performance of your site.


6. Test: implement and evaluate


This step should not be taken lightly. Indeed, the implementation makes it possible to test the hypotheses made on the way in which users will interact with the interface in real conditions.


Implementation


  • Phased rollout : Consider a phased rollout to minimize risk and adjust based on feedback.

  • Post-launch monitoring : Closely monitor site performance after launch to quickly identify and fix issues.


Evaluation and continuous improvement


  • User Feedback : Collect feedback from real users to understand what works well and what can be improved.

  • Continuous analysis : regular evaluation of the site ensures that it remains adapted to the needs and expectations of users. User needs and expectations can change over time, hence the importance of remaining vigilant and continuing to improve the UX.


Improving user experience does not happen in a few days; it is the result of in-depth and continuous study. Calling on a professional and specialized SEO agency could save you valuable time.

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