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How to correct a 404 error on an e-commerce site?

The 404 error, also known as "page not found", is an error message encountered on the internet when a requested web page does not exist or is no longer accessible.

This error can be frustrating for users and harm the user experience of your e-commerce website. Fortunately, there are several solutions to fix 404 errors and improve navigation on your site.

error 404
Quickly fix 404 error.

Understanding the causes of a 404 error on an e-commerce site

Various reasons can explain the appearance of a 404 error:

  • Typo in URL:

A simple input error can generate a 404 error.

  • Page deleted:

If you deleted a page from your website, the old link to that page will no longer work.

  • URL change:

If you have changed the URL of a page, the old link will no longer be valid.

  • Server problem:

Server-side technical issues can also cause 404 errors.

  • Broken external link:

If you have included a link to an external website that is no longer accessible, this may generate a 404 error.

Identify 404 errors on your website

It is important to monitor your website for 404 errors. These tools are often used for quick error identification:

  • Google Search Console:

This free tool from Google allows you to view 404 errors present on your e-commerce website.

  • SEO tools:

Many SEO tools, like SEMrush or Ahrefs, offer 404 error detection features.

  • Log analysis:

Your server logs may also contain information about 404 errors.

Fix 404 errors

Several solutions exist to correct 404 errors:

  • Repair the link:

If the error is due to a typo in the URL, simply correct the error.

  • 301 redirects:

If you deleted a page, you can set up a 301 redirect to an existing similar page.

  • Update internal links:

If you changed the URL of a page, remember to update all internal links that point to that page.

  • Contact the host:

If the issue is related to a server issue, contact your hosting provider so they can resolve it.

  • Remove Broken External Links:

If you have included links to external websites that are no longer accessible, remove these links.

Tips for preventing 404 errors on your e-commerce site

Follow these tips to prevent 404 errors:

  • Check the URLs carefully:

Make sure there are no typos in your website URLs.

  • Schedule URL changes:

If you need to change a page's URL, plan for the change and update all internal links accordingly.

  • Use a redirect tool:

Use a redirect tool to manage 301 redirects.

  • Monitor your website:

Use the tools mentioned above to monitor your website and detect 404 errors.

  • Hire a specialist website agency:

If you do not have the skills necessary to get your website back into shape, contact an SEO agency directly for a quick website audit .

404 errors are sometimes unavoidable, but it is important to correct them quickly to improve the user experience and SEO of your e-commerce site. By following the tips in this article, you will be able to fix 404 errors and improve the quality of your website.

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