EscaladE

Création site internet Clermont-Ferrand

Specializing in natural referencing, EscaladE is a new generation SEO agency that optimizes your online visibility.

EscaladE est une agence de création de site internet à Clermont-Ferrand : sites vitrines ou sites e-commerce. Après une étude approfondie de vos besoins, nous vous proposerons 3 maquettes intégrant des designs différents. Egalement agence SEO, nous effectuerons aussi un audit référencement naturel et une étude de votre marché, afin de proposer une stratégie de mots clés.

EscaladE, Agence de création de sites internet à Clermont-Ferrand

Notre mission : développer le site internet le plus adapté à votre stratégie et à votre image. Fonctionnalités, SEO, e-commerce, design, nous saurons vous proposer les meilleures solutions. Nous pouvons également prendre en charge la refonte de votre site internet.

Notre approche inclut une analyse méticuleuse de votre concurrence et une recherche des mots-clés pertinents pour élaborer une stratégie SEO pertinente. Que vous souhaitiez créer un nouveau site web ou optimiser votre site existant, lancer une campagne Adwords ou améliorer votre référencement naturel, nous sommes déterminés à augmenter votre visibilité sur Google et à accroître votre clientèle.

Demandez votre audit SEO gratuit et sans engagement.

Création de site web à Clermont-Ferrand

Notre agence Google Ads à Clermont-Ferrand prendra en charge vos campagne adwords : choix des mots-clés, optimisation des enchères, réalisation des campagnes et annonces, avec deux reportings mensuels. Et toujours notre philosophie : bien vous conseiller pour obtenir le meilleur retour sur investissement. Rapidement.

SEO is about improving your website's visibility in search results, which is essential for attracting quality organic traffic. Unlike Google Ads, you won't pay anything when a visitor clicks on you on the search engine.

What is SEO?

Levier Sémantique

Les aspects sémantiques jouent aussi un rôle clé : la qualité et la richesse du contenu, l'architecture de votre site, la structuration du texte, ainsi qu'une utilisation pertinente des mots-clés.

Levier Technique

Google évalue plusieurs aspects techniques de votre site, tels que la vitesse de chargement, la gestion des pages dupliquées, la correction des erreurs 404 et la compatibilité mobile.

Levier Réputationnel

Why is SEO crucial for your website?
With increasingly fierce competition on the Internet, it is becoming essential to stand out in search engines like Google. Good SEO helps attract qualified traffic, thus increasing your chances of conversion and customer loyalty.
The benefits of good SEO

Improved visibility: A site optimized for SEO appears higher in search results, which increases its visibility.

Increased traffic: Better positioning translates into more clicks and visits to the site.

Better user experience: A well-structured and fast site satisfies visitors, a criterion also taken into account by Google.

SEO: a long-term investment
Unlike paid advertising, SEO generates lasting results. It requires regular work to maintain a good positioning, but the effects are felt over time, without additional costs for each click.
The three pillars of SEO
SEO is based on three fundamental elements: content, technique, and popularity. Understanding and optimizing these three aspects is essential to a successful SEO strategy.
Optimized content: the basis of SEO
Quality content is the key to satisfying visitors and search engines. Relevant, informative and structured content will meet user expectations while integrating strategic keywords.
Technical optimization: facilitating indexing
A website must be technically optimized so that search engines can easily read it. This includes things like loading speed, mobile compatibility, and the use of structured HTML tags.
Popularity and backlinks
The popularity of a site is largely measured by the number and quality of incoming links, called backlinks. These links, coming from other sites, strengthen the authority of your site in the eyes of search engines.

GDPR and Privacy Policy: Protecting Your Users' Data

Understanding GDPR

The General Data Protection Regulation (GDPR) requires companies to protect their users' personal data. Any collection, storage or use of data must be transparent and respect the rights of individuals.

Our services for complete GDPR compliance

Drafting the privacy policy

We write a clear, educational document that complies with GDPR requirements.

GDPR compliance audit

We analyze your internal processes to ensure that all your practices comply with the regulations.

Training and awareness

We train your teams for responsible management of personal data.

90%

des clics
se font sur la 1ère page

70%

des clics
se font sur les 3ères positions

40%

des clics se font sur la 1ère position

Why is SEO so important?

Search engine positioning: a determining factor
Studies show that the majority of clicks go to the top positions of a search results page, especially the first three links. Each position brings a different share of traffic, influenced by user intent and the quality of the results displayed.
Positions 1 to 3: Traffic Champions

Position 1 : The first result typically receives between 30% and 40% of clicks because it is the first visible link and most likely to meet user expectations.
Position 2 : The second position gets between 15% and 20% of clicks. Although a little less attractive than the first, it remains in the field of vision of most users.
Position 3 : About 10% of clicks go to the third result, which is still a good click-through rate (CTR) to attract significant traffic.

Positions 4 to 10: a gradual decrease
For results between the fourth and tenth positions, the number of clicks decreases markedly. In fact, only 5 to 8% of clicks go to the fourth result, and this percentage continues to decrease for the following positions. At each position, you get about 50% of the clicks of the higher position...
The impact of the first page
Sites on the first page, even those at the bottom of the page, continue to receive traffic. However, the second page and beyond get an extremely low click-through rate (less than 1% of clicks on average).
How to calculate potential traffic for a given keyword?
Potential traffic depends not only on the site's position, but also on the keyword's search volume. Here's how to estimate the number of visitors based on position and search volume.
Step 1: Know the monthly search volume of the keyword
It is essential to have an estimate of the monthly search volume for the keyword. For example, if a keyword has 10,000 monthly searches, one can use this figure to estimate the visitor potential.
Step 2: Apply click rate based on position
By applying the average CTR for each position, we can obtain an estimate of the number of visitors:
Position 1: 10,000 x 0.40 = 4,000 visitors per month.
Position 2: 10,000 x 0.20 = 2,000 visitors per month.
Position 3: 10,000 x 0.10 = 1,000 visitors per month.
Limits and variations of CTR
These numbers are averages and may vary depending on search intent. For example, a transactional keyword (e.g., “buy shoes”) might generate more clicks than an informational keyword (e.g., “history of shoes”).
Why aim for the top positions?
Getting a top position for a key keyword can make a big difference in terms of visibility and traffic. This can represent thousands of additional visitors and significantly increase conversions.